How Facebook ads target you

In this March 29, 2018, file photo the logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square. Facebook made $40 billion in advertising revenue last year, second only to Google when it comes to its share of the global digital advertising market. Even with a recent decision to stop working with outside data brokers to help advertisers target ads based on things like offline purchases or credit history, this number is expected to grow sharply this year. (AP Photo/Richard Drew, File)

NEW YORK — If you want to tailor a Facebook ad to a single user out of its universe of 2.2 billion, you could.

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