People in Business



Hoffenberg joins EIRMC as Chief Operations Officer

David Hoffenberg has joined Eastern Idaho Regional Medical Center’s administrative team as Chief Operations Officer.

Hoffenberg comes to EIRMC from Sunrise Hospital and Medical Center in Las Vegas, where he served as vice president of operations and ethics and compliance officer.

While at Sunrise, a two-hospital 690-bed medical center, Hoffenberg led capital improvement projects totaling more than $25 million, an EIRMC news release said. He also was responsible for several service lines including oncology, bariatric surgery, telemedicine, imaging, laboratory, environmental services, food and nutrition, and communications.

Hoffenberg was at Sunrise for two years. Prior to his experience there, Hoffenberg was the associate administrator at Wesley Medical Center, an 800-bed multi-campus health system located in Wichita, Kan. He also has held administrative roles at Skyridge Medical Center in Lone Tree, Colo., and at Virginia Commonwealth University Health System in Richmond, Va.

Hoffenberg holds a bachelor of science degree in Finance from the University of Oregon and a Master of Health Administration degree from Virginia Commonwealth University.

City of Blackfoot contracts with former chamber director

The city of Blackfoot awarded Julie Ann Goodrich a contract for economic development services, the Blackfoot Morning News reported.

Goodrich most recently was the Greater Blackfoot Area Chamber of Commerce’s executive director. She resigned from the chamber Feb. 26, the Morning News reported.

“I was very concerned,” Mayor Marc Carroll told the Morning News. “I was afraid we could lose all the economic development leads that Julie Ann was involved in.”

Carroll told the Morning News that the city offered Goodrich a services contract to be billed hourly “to support the economic development she had been working on and whatever she might subsequently develop for us.”

The contract can be terminated by either party with no notice, the Morning News reported.